News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Latest Headlines

in Music

Peter Frampton, Gibson copy his beloved guitar

Fresh
peterframpton

It wasn't just any guitar, but Frampton's absolute favorite, and the one he played on "Frampton Comes Alive."

in Music

Tom DeLonge disputes departure from Blink-182

Fresh
tomdelonge

The guitarist is disputing reports he has quit Blink-182, despite an announcement suggesting he has already been replaced.

in Sports

No change for NASCAR in 2015

Fresh
harvick

NASCAR won't change its new championship format.

in Sports

Tuesday’s Sports Minute

Fresh
kobe

A look at some of the big sports stories making news today, Tuesday, Jan. 27.

in Sports

Nearly half of Americans think Patriots are cheaters, poll shows

Updated
pats

Many sports fans believe the Super Bowl-bound New England Patriots, engulfed in the so-called "DeflateGate" scandal, are cheaters.