Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Latest Headlines

in Music

This week’s top rock tracks


LISTEN: This week's top rock songs, according to the latest Billboard chart.

in Music

Jack White launches new Third Man Records store in Detroit


Rocker Jack White has launched his first Third Man Records venture in his native Detroit.

in Sports

The weekend sports schedule


From the Associated Press, here’s a look at some of this weekend’s major sporting events. All times are listed in…

in Black Friday, Viral Videos

WATCH: Holiday parodies of the year’s biggest hits


From "Bad Blood" and "Watch Me," to "Uptown Funk," here are the year's hottest songs made fit for the holidays.

in Sports

Cowboys’ Romo ‘done for season’


Dallas Cowboys veteran quarterback Tony Romo will miss the rest of the National Football League season after re-injuring his collarbone for the second time in 10 weeks, according to an ESPN report.