News

U2 stars join Fender’s board of directors

U2 stars join Fender’s board of directors

U2:Company co-chairman Mark Fukunaga branded Bono a "visionary in the music world" with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an "innovator of unique sounds through his use of technology". Photo: Associated Press

U2 stars Bono and The Edge have become directors on the board of legendary guitar company Fender.

The Irish rockers will team up with bosses at Fender Musical Instruments Corporation to help them pursue new growth strategies and technologies for the business.

Company co-chairman Mark Fukunaga branded Bono a “visionary in the music world” with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an “innovator of unique sounds through his use of technology”.

The Edge, real name David Evans, says, “(This is) something of a kid in a candy store situation for me. I’ve been a fan of Fender guitars from the beginning, playing them on all the most important U2 tours and albums. But I’m most interested in working with the Fender design team on some new ideas.”

Bono adds, “When a festival-goer wears a Fender t-shirt, they are saying a lot about themselves. They love music, they’re independent-spirited, they’re proud of this truly American company, a nexus of technology and culture which, in the end, can’t be copied no matter how hard the giants try. I’m excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft.”

Latest Headlines

20 hours ago in Music

This week’s top rock tracks

fivefingerdeathpunch

LISTEN: This week's top rock songs, according to the latest Billboard chart.

2 days ago in Sports

The week’s best sports shots

Denver Broncos’ Peyton Manning holds up the trophy after the NFL Super Bowl 50 football game Sunday, Feb. 7, 2016, in Santa Clara, Calif. The Broncos won 24-10. (AP Photo/Matt York)

A look back at some of the best plays and biggest moments in sports this week.

2 days ago in Sports

The weekend sports schedule

kobebryantallstar

Here's a look at this weekend's sports schedule.

2 days ago in Music

Eagles of Death Metal schedules first concert since Paris massacre

eaglesofdeathmetal

Eagles of Death Metal, the band on stage during the deadliest of the Islamic State attacks in Paris in November last year, has scheduled its first concert since the massacre.

2 days ago in Sports

Kobe to headline All-Star Sunday

22-overlay-8

Kobe Bryant has spent a career tormenting the Toronto fan base and now he is set to entertain it as the NBA's All-Star Weekend descends on Canada for the first time and welcomes Bryant for his swan song.