News

U2 stars join Fender’s board of directors

U2 stars join Fender’s board of directors

U2:Company co-chairman Mark Fukunaga branded Bono a "visionary in the music world" with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an "innovator of unique sounds through his use of technology". Photo: Associated Press

U2 stars Bono and The Edge have become directors on the board of legendary guitar company Fender.

The Irish rockers will team up with bosses at Fender Musical Instruments Corporation to help them pursue new growth strategies and technologies for the business.

Company co-chairman Mark Fukunaga branded Bono a “visionary in the music world” with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an “innovator of unique sounds through his use of technology”.

The Edge, real name David Evans, says, “(This is) something of a kid in a candy store situation for me. I’ve been a fan of Fender guitars from the beginning, playing them on all the most important U2 tours and albums. But I’m most interested in working with the Fender design team on some new ideas.”

Bono adds, “When a festival-goer wears a Fender t-shirt, they are saying a lot about themselves. They love music, they’re independent-spirited, they’re proud of this truly American company, a nexus of technology and culture which, in the end, can’t be copied no matter how hard the giants try. I’m excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft.”

Latest Headlines

in Sports

This week’s top sports shots

AP120136234351_0

A look at the biggest stories and best photography in sports this week.

in Sports

This weekend’s sports schedule

bosox

A complete look at this weekend's sports schedule.

in Music

CHART TOPPERS: This week’s top rock tracks

seether

LISTEN: This week's top rock tracks, according to the latest Billboard chart.

in Sports

Ohio lawmaker proposes LeBron license plate

lebron

An Ohio lawmaker wants a license plate celebrating the homecoming of King James.

in Music

Def Leppard’s Vivian Campbell gets cancer all-clear – again

viviancampbell

The guitarist is cautiously optimistic after tests reveal he is in remission again.