News

U2 stars join Fender’s board of directors

U2 stars join Fender’s board of directors

U2:Company co-chairman Mark Fukunaga branded Bono a "visionary in the music world" with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an "innovator of unique sounds through his use of technology". Photo: Associated Press

U2 stars Bono and The Edge have become directors on the board of legendary guitar company Fender.

The Irish rockers will team up with bosses at Fender Musical Instruments Corporation to help them pursue new growth strategies and technologies for the business.

Company co-chairman Mark Fukunaga branded Bono a “visionary in the music world” with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an “innovator of unique sounds through his use of technology”.

The Edge, real name David Evans, says, “(This is) something of a kid in a candy store situation for me. I’ve been a fan of Fender guitars from the beginning, playing them on all the most important U2 tours and albums. But I’m most interested in working with the Fender design team on some new ideas.”

Bono adds, “When a festival-goer wears a Fender t-shirt, they are saying a lot about themselves. They love music, they’re independent-spirited, they’re proud of this truly American company, a nexus of technology and culture which, in the end, can’t be copied no matter how hard the giants try. I’m excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft.”

Latest Headlines

in Sports

NBA in Africa? ‘Stay tuned,’ for regular-season game

Fresh
nbaallstar

NBA Commissioner Adam Silver says "stay tuned" for a regular-season game in Africa as Chris Paul and others prepare to play the league's first exhibition on the continent.

in Sports

Boston’s bummer summer: Sox slump, Olympics snub, Brady out

bostonredsox

After the winter of their discontent, it's been one bummer of a summer for Bostonians.

in Sports

WATCH: Annual Virginia pony swim

11-overlay21

"Salt water cowboys" round up dozens of horses for the tradition off the Virginia coast, now in its 90th year.

in Viral Videos

Drunk Ron Weasley celebrates Harry Potter’s birthday

12-overlay13

Simon Pegg visits "The Tonight Show" to wish Harry Potter an early happy birthday.

in Sports

Sin City mafia museum to display FIFA’s ‘rampant corruption’

fifa

A museum devoted to the exploits of Tommy gun-wielding mobsters will open a permanent display exploring the "rampant corruption" of global soccer's scandal-rocked governing body.