News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Latest Headlines

in National, Sports

Boston to blame for Olympic bid flop, says IOC’s Bach

boston

Boston was picked by the U.S. Olympic Committee to be the country's candidate for the 2024 Games but rescinded its bid in a spectacular U-turn on Monday after the city's mayor said taxpayers could not afford to host the event.

in Music

Rolling Stones rocker Keith Richards to be subject of new documentary

keithrichards

"Keith Richards: Under the Influence" will premiere on Netflix in September.

in Sports

Platini to run for FIFA presidency

platini

UEFA head Michel Platini announced on Wednesday his intention to stand for presidency of FIFA in place of Sepp Blatter.

in Sports

ANALYSIS: Women’s impact on men’s professional sports

23-overlay19

The Arizona Cardinals say new coach Jen Welter is believed to be the first woman to hold a coaching position of any kind in the NFL.

in National, Sports, World

U.S. dentist accused of killing beloved Cecil the Lion

25-overlay17

Wildlife officials accused an American hunter of killing one of the oldest and most famous lions in Zimbabwe, without a permit after paying $50,000 to two people who lured the beast to its death.