News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Latest Headlines

in Music

Soundgarden fan sends death threats to Chris Cornell

Chris Cornell of Soundgarden performs at Rock on the Range on Sunday, May 19, 2013 in Columbus, Ohio.

An obsessed fan of Soundgarden frontman Chris Cornell has been arrested and charged with sending death threats to the rocker and his family.

in Music

Arcade Fire confused by fans’ love for free downloads

Win Butler and Reed Parry of Arcade Fire perform at the 2014 Big Day Out Festival.

Arcade Fire are baffled by the avalanche of online file-sharing because fans will regularly buy expensive coffee but expect to get records for free.

in Music

Lars Ulrich fuels AC/DC Glastonbury rumor

Lars Ulrich of Metallica poses for portraits at the 66th international film festival, in Cannes, southern France, Thursday, May 16, 2013. Ulrich is promoting the film Metallica Through The Never, directed by Nimrod Antal.

Metallica star Lars Ulrich has fueled rumors rock veterans AC/DC will headline Britain's iconic Glastonbury festival next year.

in Music

Evanescence’s Amy Lee gives birth to baby boy

Amy Lee of American rock band Evanescence performs during the Rock in Rio music festival in Rio de Janeiro, Brazil, (Foto vom 02.10.11). "Jedes Mal, wenn wir ein Album machen, ist es ein grosser Meilenstein in meinem Leben", sagt die 29-jaehrige Frontfrau Amy Lee von Evanescence im dapd-Interview. "The Open Door" 2006 sei eine Art Abschied gewesen, "Evanescence" markiert nun einen Neuanfang. Die US-Rockband legt am kommenden Freitag (07.10.11) ihr drittes, selbstbetiteltes Album vor. (zu dapd-Text) Foto: Felipe Dana/AP/dapd

Amy Lee introduces her first child to the world with her Instagram account.

in Sports

Star sprinter Torrin Lawrence dies at 25

FILE - In this June 20, 2013 file photo, Torrin Lawrence reacts after his heat in the senior men's 400-meter dash at the U.S. Championships athletics meet in Des Moines, Iowa. Former University of Georgia 400-meter runner Torrin Lawrence died in a car accident early Monday, July 28, 2014 in Cordele, Ga. He was 25.

Celebrated track star Torrin Lawrence has been killed in a tragic road accident in Georgia.