News

Starbucks gives up exclusive license to Keurig pods

Starbucks gives up exclusive license to Keurig pods

COFFEE: The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle's Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa. Photo: Associated Press

(Reuters) – Starbucks Corp will get a wider selection of Keurig Green Mountain Inc’s single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig’s highest-end coffee packs, the companies said on Friday.

The terms are changes to the five-year agreement the two companies reached last year that tripled the number of Starbucks drinks sold in K-Cups, adding Seattle’s Best and Torrefazione Italia coffees, Teavana teas and Starbucks cocoa.

Under terms of the 2013 deal, which replaced their first agreement in 2011, Starbucks kept the exclusive rights to be the licensed “super-premium coffee” brand on the Keurig K-Cup platforms.

The Keurig machine popularized the use of pods, small packets containing everything from coffee, tea or hot chocolate powder, for easy, in-home, one-cup brewing of hot drinks.

The company has sold more than 30 million Keurig machines around the world for use in homes, offices and other locations.

(Reporting by Phil Wahba in New York; Editing by Paul Simao)

Latest Headlines

in Viral Videos

School announces snow day with ‘Let It Go’ parody

Fresh
22-overlay5

Who needs robocalls when you can declare school closures through song?

in Music

Scott Weiland: ‘I’m not a member of Art of Anarchy’

Scott Weiland & The Wildabouts performing at Center Stage Theater on Wednesday, August 21, 2013, in Atlanta.

Scott Weiland denies being the frontman of the new supergroup Art of Anarchy.

in Sports, Viral Videos

Marshawn Lynch holds an “awesomer” press conference

23-overlay4

"You don't feel in beast mode. It feels you."

in Music

Peter Frampton, Gibson copy his beloved guitar

peterframpton

It wasn't just any guitar, but Frampton's absolute favorite, and the one he played on "Frampton Comes Alive."

in Music

Tom DeLonge disputes departure from Blink-182

tomdelonge

The guitarist is disputing reports he has quit Blink-182, despite an announcement suggesting he has already been replaced.