News

From Texas, where everything is bigger, the 99-pack of beer

From Texas, where everything is bigger, the 99-pack of beer

99 BOTTLES OF BEER ON THE WALL: A 99-pack of "Peacemaker" ale should keep your party going for a while. Photo: Reuters

By Jon Herskovitz

AUSTIN Texas (Reuters) – Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its “Peacemaker” ale.

The 7-foot-long pack consists of three rows of 33 cans that tip the scales at 82 pounds and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

“We made it at first as a joke,” said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.

“You might want to share this with about 33 of your friends,” Graham said.

(Editing by Eric Walsh)

Latest Headlines

in Viral Videos

You’ll never be as confident as this kid dancing to ‘Cuban Pete’

21-overlay6

This young man has moves and he's not afraid to use them.

in Viral Videos

Shark Wahlberg

18-overlay1

Grab the peanut butter, here comes a jellyfish.

in Music

Activists urge Kid Rock to ditch Confederate flag

kidrock

The rocker often displays the banner during his shows, but members of a civil rights group in his native Detroit, Michigan have asked him to stop using the flag.

in Sports

Embattled Ray Rice still waiting for another shot at the NFL

rayrice

Former Baltimore Ravens star Ray Rice is waging an unrelenting crusade to get back on the field nearly a year after being booted from the National Football League - along with his $35 million contract - over a heinous case of domestic abuse.

in Sports

Mayweather stripped of title he won in Pacquiao fight

mayweather

Floyd Mayweather Jr. has been stripped of the welterweight world title he won after beating Manny Pacquiao this year for failing to comply with rules.