News

From Texas, where everything is bigger, the 99-pack of beer

From Texas, where everything is bigger, the 99-pack of beer

99 BOTTLES OF BEER ON THE WALL: A 99-pack of "Peacemaker" ale should keep your party going for a while. Photo: Reuters

By Jon Herskovitz

AUSTIN Texas (Reuters) – Beer packaging has just gotten a lot bigger in Texas, where a small brewery is launching a 99-pack of its “Peacemaker” ale.

The 7-foot-long pack consists of three rows of 33 cans that tip the scales at 82 pounds and will likely have a retail price of about $99. Austin Beerworks plans to put its first 99-pack on store shelves this week.

“We made it at first as a joke,” said Michael Graham, co-founder of the Austin-based craft brewery. But it seems a lot of people are taking it seriously.

Despite not being an easy fit for store shelves, interest has been high among retailers for the 99-packs, which are too big for home refrigerators but designed so that once a pack is opened, the beer can be covered in ice.

The company plans to ship about 20 of the massive packs a week.

“You might want to share this with about 33 of your friends,” Graham said.

(Editing by Eric Walsh)

Latest Headlines

in Sports, Viral Videos

Nike hype video welcomes LeBron back to Cleveland

14-overlay4

The video huddles the whole city as "The King" returns home.

in Music

Queen, Fleetwood Mac won’t be playing Glastonbury

fleetwoodmac

The two veteran rock acts were strongly rumored to have been booked as the big names for the 2015 festival.

in Entertainment, Sports

The best #ChevyGuy tweets from the World Series

bumgarner1

World Series MVP Madison Bumgarner was awarded a new truck with "technology and stuff" by a very nervous Chevy employee and Twitter took notice.

in Music

Metallica to play late-night residency

metallica

The rockers have booked a week-long gig on Craig Ferguson's "The Late Late Show."

in Entertainment, Viral Videos

WATCH: Ice Cube teaches Elmo a new word

11-overlay2

There was a time when parents would have freaked out to hear their kids were learning words from Ice Cube.