News

Buy a ticket? Psh! NFL teams selling memberships

Buy a ticket? Psh! NFL teams selling memberships

NFL: Season ticket "holders" are becoming a thing of the past. Photo: Associated Press

DAVE SKRETTA, AP Sports Writer

KANSAS CITY, Mo. (AP) — The change made by the Kansas City Chiefs a few years ago was subtle — one word, really — yet it ushered a pronounced change in the way the franchise viewed its most important fans.

Season-ticket holders became known as “season-ticket members.”

Suddenly, the entire paradigm shifted. No longer were Chiefs fans merely customers, buying a ticket, attending a game and then heading home afterward.

Rather they began to feel as though they were part of the franchise, just as integral to the success or failure of the team as quarterback Alex Smith, coach Andy Reid or even general manager John Dorsey.

And by offering those members exclusive gifts and experiences, the Chiefs have rebuilt their season-ticket rolls at a time when many franchises are having a hard time filling stadiums.

Latest Headlines

in Sports

This week’s top sports shots

royals

A look at some of this week's best moments in sports.

in Sports

This weekend’s sports schedule

worldseries

A complete look at this weekend's sports schedule.

in Music

This week’s top rock tracks

Nickelback

LISTEN: This week's top rock tracks, according to the latest Billboard chart.

in Entertainment, Viral Videos

Zack Galifianakis interviews Brad Pitt on ‘Between Two Ferns’

twoferns

The comic gets in some good digs at the "Fury" star in this hilariously awkward interview that's crashed by Louis C.K.

in Sports

Friday’s Sports Minute

baseball

Here is a look at the big sports stories making headlines today, Friday, Oct. 24.