News

Buy a ticket? Psh! NFL teams selling memberships

Buy a ticket? Psh! NFL teams selling memberships

NFL: Season ticket "holders" are becoming a thing of the past. Photo: Associated Press

DAVE SKRETTA, AP Sports Writer

KANSAS CITY, Mo. (AP) — The change made by the Kansas City Chiefs a few years ago was subtle — one word, really — yet it ushered a pronounced change in the way the franchise viewed its most important fans.

Season-ticket holders became known as “season-ticket members.”

Suddenly, the entire paradigm shifted. No longer were Chiefs fans merely customers, buying a ticket, attending a game and then heading home afterward.

Rather they began to feel as though they were part of the franchise, just as integral to the success or failure of the team as quarterback Alex Smith, coach Andy Reid or even general manager John Dorsey.

And by offering those members exclusive gifts and experiences, the Chiefs have rebuilt their season-ticket rolls at a time when many franchises are having a hard time filling stadiums.

Latest Headlines

in Viral Videos

WATCH: ‘Bohemian Rhapsody’ Halloween house

15-overlay4

The decorations and synchronized light display on this house is so impressive, we won't even ask for candy.

in Music

Alice Cooper wants to ‘die on stage’

alice

The rocker says he's not worried about elaborate stunts on stage because that's the way he would want to go out.

in Viral Videos

Brad Pitt in ‘Furby’

17-overlay1

What if the WWII tank movie was remade with the furry toys?

in Music

Is your favorite artist ‘smart’ or ‘stupid?’

beethovenlilwayne

Can your listening habits actually boost your brain power?

in Music

McCartney debuts Wings song featuring Led Zep drummer

paulmccartney

Fans can download a previously unreleased version of Wings' "Beware My Love" featuring late drummer John Bonham.